Even though it’s only 140 characters long, for all its simplicity, finding my voice on Twitter was an interesting challenge.
IBM’s social computing guidelines are considered to be amongst the best in the world. In them IBM recommends a simple idea: “Speak in the first person. Use your own voice; bring your own personality to the forefront.”
I find that when I speak directly to other people on Twitter, three interesting things happen.
I get more re-tweets, more followers and generally more feedback.
Also, during our monthly SEO and Social Media seminars, we regularly hear Twitter users say they hate being on the receiving end of people who are obviously just automating their tweets.
Will you share your voice by adding a comment below? I’d love to know how you have found your voice on social media.
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Simon Wallace-Jones started his Digital Marketing work in the late 80's implementing solutions for companies like DEC, Sun and Tektronix. In 1996 he co-founded the pioneering company Relayware.com which developed one of the world's first web marketing automation solutions which is still in use today by leading brands like Sony, Lexmark and Lenovo. In 2008 he co-founded Oxford Digital Marketing to help smaller businesses take their use of Digital Marketing to a higher level.