I came across this interesting video from Google the other day where Matt Cutts describes how frequently Google comes back and updates their cache of a page they already have in their index.
One of the key points that Matt is making in this video is that Google are trying to make sure their index is as comprehensive as possible.
As will many of these points however, the more frequently you post and make changes to pages, the more Google will come back and re-index your page.
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Simon has written 51 posts on Oxford Digital Marketing.
Simon Wallace-Jones started his Digital Marketing work in the late 80's implementing solutions for companies like DEC, Sun and Tektronix. In 1996 he co-founded the pioneering company Relayware.com which developed one of the world's first web marketing automation solutions which is still in use today by leading brands like Sony, Lexmark and Lenovo. In 2008 he co-founded Oxford Digital Marketing to help smaller businesses take their use of Digital Marketing to a higher level.
