EU Cookie Law Update

by Simon on May 15, 2012

As we approach the deadline for the new law and new and useful ideas are emerging, I have recorded the video below which I hope will help you to implement a good cookie policy for your website.  You will find Links below to the resources I mention in the video. Please leave your questions below and share this page with friends and colleagues who may find it useful.

Below are links to the additional resources I mentioned in the video.

The Government Guidelines are here and also has some good examples of Cookie Policies.

The Internationational Chamber of Commerce Guide (which takes a much more stringent view of Analytics cookies), the Econsultancy Guide and the interview with Dave Evans from the ICO. Also take a look at how BT have implemented their compliance at www.bt.com.

The Firecookie Plugin for Firefox which allows you to simply audit the cookies you are using on your website.

Right click and Save As to download an MP3 version of this video which you can listen to on an iPod or iPhone.

 

 

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Preparing Video for the Web

by Simon on April 13, 2012

There are a series of things we do to prepare our videos for the web and the video below goes into these.

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Automating Your Lead Follow-Up

February 20, 2012

90% of companies stop following up before most people are ready to buy.
Spending money on Lead Generation and then failing to follow-up those leads, is one of the ways that companies waste money and lose enormous opportunities for growth.
A few years ago I was invited to attend a European product manager’s meeting at Hewlett Packard [...]

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How to use the canonical link

February 2, 2012

The canonical link is used to tell the major search engines which URL you would prefer them to use when you have more than one URL pointing to the same page.
Here are some examples of the sorts of URL’s we are talking about.

www.example.com/product.php?name=shoes&color=black&brand=clarks
www.example.com/product.php?brand=clarks&color=black&name=shoes

If you simply add a <link> tag to specify your preferred version of [...]

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EU Cookie law and Google Analytics

December 29, 2011

The Google Analytics team have broken a surprisingly long silence regarding the EU Cookie Law and Google Analytics (GA) and how GA will continue to function legally using cookies.
The solution that the UK ICO propose to conform with the EU legal requirement, resulted in a 90% drop in data gathered when they implemented it on [...]

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