PPC

Google plus 1 hits the UK

April 5, 2011

Today (5th April 2011) I started to see Google’s new +1 button for the first time. I have been liaising with friends in the US and Canada and they started seeing it yesterday, but the rollout of the new button has obviously crossed the pond.

The +1 button will also appear next to Google adverts on [...]

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Increasing your results from PPC advertising

February 19, 2011

Whilst Microsoft’s search engines have historically delivered good ROI (return on investment) with PPC (pay per click) advertising, they have delivered less traffic. This is another reason the partnership of Yahoo and Microsoft is good news for all of us. By combining the two we get more traffic and excellent ROI.
This chart from 2009 shows [...]

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Google Adwords bidding and Quality Score System

September 25, 2009

This video below gives a clear insight into how Google thinks about the Adwords bidding system. Google’s Adwords system is a paid search marketing system and delivers the ads that you see on the right hand side of a search results page (amongst other places). This system can bring you traffic to a page, but [...]

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3 Ways SEO and PPC help each other

September 10, 2009

There are several ways that you can get your SEO and PPC to help each other and optimise for better results. Here are 3 of them.

1. Use pay per click (PPC) adverts to more quickly test which keywords are best for your business. Doing this by just using search engine optimisation techniques can be both [...]

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