SEO

How to use the canonical link

February 2, 2012

The canonical link is used to tell the major search engines which URL you would prefer them to use when you have more than one URL pointing to the same page.
Here are some examples of the sorts of URL’s we are talking about.

www.example.com/product.php?name=shoes&color=black&brand=clarks
www.example.com/product.php?brand=clarks&color=black&name=shoes

If you simply add a <link> tag to specify your preferred version of [...]

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10 Reasons Search Engines Might Not Index Your Webpage

October 1, 2011

Websites become listed on search engine results if, and only if, the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you’re simply not going to get listed.
Do this simple check. Go to http://www.google.com and type in site:yourdomain.com. You should see a list of [...]

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Google plus 1 hits the UK

April 5, 2011

Today (5th April 2011) I started to see Google’s new +1 button for the first time. I have been liaising with friends in the US and Canada and they started seeing it yesterday, but the rollout of the new button has obviously crossed the pond.

The +1 button will also appear next to Google adverts on [...]

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When Does Google Re-Scan My Site?

June 7, 2010

I came across this interesting video from Google the other day where Matt Cutts describes how frequently Google comes back and updates their cache of a page they already have in their index.

One of the key points that Matt is making in this video is that Google are trying to make sure their index is [...]

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Web hosting: Can changing it hurt your SEO?

February 18, 2010

Often companies ask us can changing web hosting to a new host damage their search engine optimisation. In the video below Matt Cutts of Google’s search engine team talks through the basics of what happens when you change web host.
If, in the process of moving web hosting, you also intend to migrate your site [...]

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