SEO

How Google Values Links from Twitter and Facebook

January 20, 2010

Matt Cutts from Google describing how Google works out the value of links coming from Twitter and Facebook.

Why care about duplicate content?

November 2, 2009

If you are working hard to get your web pages to rank well in the search engines then I would encourage you to have an active policy for how you manage duplicate content.
When a user searches Google, Yahoo or Bing the search engine tries to return a good spread of results for the term they [...]

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What are Backlinks Anyway?

October 29, 2009

It sounds like some place you go after dark that you shouldn’t go. But, backlinks are actually a good thing as far as getting noticed on the Internet goes. Keep reading and you’ll find out all about them and how they can be useful to you.
Backlink Basics
To put it in the simplest terms, backlinks are [...]

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Is Your SEO Suffering from Duplicate Content?

October 1, 2009

If you are trying to drive traffic to your site via Search Engine Optimization, or SEO, a common mistake website owners make is to publish what’s called “duplicate content.”
Google defines it thus:
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most [...]

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Tune Your Website with Webmaster Tools

September 14, 2009

The three major search engines (Google, Yahoo and Bing) have built tools to help you understand how they see your website. These tools are called the Webmaster tools.

They allow you to tune your website and give you guidance on doing so.
They are good for troubleshooting your site with the search engines and fixing any problems [...]

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