Social Media

Finding My Twitter Voice

October 23, 2011

Even though it’s only 140 characters long, for all its simplicity, finding my voice on Twitter was an interesting challenge.
IBM’s social computing guidelines are considered to be amongst the best in the world. In them IBM recommends a simple idea: “Speak in the first person. Use your own voice; bring your own personality to the [...]

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To Twitter or not to Twitter

October 10, 2011

People who attend our SEO and Social Media Marketing seminar who are not yet using Twitter, frequently ask us whether they should start to use Twitter in their marketing.  There is a little doubt that Twitter provides another way to engage with your audience and it allows you to initiate a relationship with people who [...]

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Getting Business with Google +1 & Social Media Buttons

July 14, 2011

Welcome.  Below, you’ll find the recording from the ODM Coaching Club Open session that we ran on the 12th July 2011 entitled “How using Google +1 and other Social Media Buttons on your website can get you business”.  The opportunity for getting Business with Google +1 & Social Media Buttons in general is compelling and [...]

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How Much time should I spend on Social Media Marketing?

April 28, 2010

The chart above comes from the 2010 Social Media Marketing Industry Report which was published last week.
The data was compiled in January 2010 from 1900 marketers (including ODM) and whilst it is US biased it does provide a valuable insite into some interesting Social Media Marketing trends.
Of particular interest to our readers are the insights into [...]

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Social Media supported selling

January 28, 2010

Yesterday, I was asked by an artist friend of mine about setting up a website to get commissions.  I told her the story of how a dear old friend of mine put a couple of images of her paintings of our old village up on Plaxo. I saw them and commented how much I liked [...]

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