Google Analytics Training
Google Analytics Training for Monitoring and Tracking your Web Activity
If you log into Google Analytics and look at the reports and think “what do they mean”, then you would be in good company as this is the place that most people start when they come on this training.
If used properly, Google Analytics can reveal which of your online marketing activity actually produces the results. If you know that you can stop spending time and money on what’s not working and do more of what is.
What we cover on the Google Analytics Training
The training will help you look at Google Analytics reports and relate them back to your business. It will what you could be tracking and how to make your web marketing work effectively & economically.
On the ODM Google Analytics Training we cover:-
- Account & Profile best practice
- How to set up tracking codes to better segment your traffic
- Splitting your search traffic between people finding your branding and people finding you by topics
- Using Goals to automate your tracking
- Analysing your visitors behaviour to increase your conversions
- Tracking your website sales funnels
- Social media marketing reports
- Tracking other marketing using Analytics
- Establishing a regular Analytics routine for yourself and your company
Benefits of the Google Analytics Training
By coming on ODM’s Google Analytics Training you will know how to:
- Achieve a better return by regularly using Google Analytics effectively
- Use the different areas of Google Analytics to generate statistics and knowledge about what happens daily on your site
- Create and manage a simple plan of action in how to use Google Analytics daily to ultimately generate more business
- Use the information once you have it to increase your return on your online digital marketing
Details about your Google Analytics Training
- This is a half day training. Dates and times are on the right of this page.
- Tea, coffee and biscuits are provided
- Maximum of 8 delegates per training to ensure you get individual attention
- All delegates will receive a copy of the training manual plus an audio recording to refer back to.
Who is the Google Analytics Training for?
The ODM Google Analytics Training is for:-
- Anyone who wants an introduction to Google Analytics
- Anyone who has Google Analytics on their site however has never known how to really use it properly
- Managing Directors, Marketing Managers, web designers, web developers, trainee web marketeers, & SME business owners would benefit from this course as it introduces the delegate to the more important elements of analytics and digital strategy.
NB: No prior knowledge of Google Analytics is required however candidates should have at least navigated the Google Analytics dashboard and viewed the various reports on offer.
