Google Analytics Extender
Extend your analytics to become a strategic foundation to drive continual improvements to your results.
- A programme to develop and put in place more advanced tracking and analytics for better analysis.
- Develop a strategic measurement model against which to measure your results.
- Covers Google Tag Manager, Google Analytics and the Google measurement protocol.
- Build dashboards to give you the key metrics to drive your marketing activity and results.
The Strategic Analytics Foundation programme is designed to help you build analytics systems that become a strategic foundation to drive the success of your digital marketing.
The programme follows a four stage process which helps to maximise the effectiveness of what we work with you to implement.
Stage 1: Defining Your Measurement Model
The first stage starts by us auditing the systems you use to track and monitor the results you are getting. During workshops with your senior team we will discuss the implementation of a measurement framework to guide what you can and should be monitoring a tracking. Coming out of this stage we will walk through, with you and your team, a set of changes that will improve initial the systems you use and crucially how they are configured.
Stage 2: Design & Planning
Once we have identified what could work for your organisation we will design and plan what will be implemented.
Stage 3: Implementation
We will work with you and your team to implement the recommendations and manage the project elements through to completion.
Stage 4: Review, Coach, Optimise and Improve
After an initial number of project elements have been implemented we will then work alongside you to review the new results and start to implement continuous improvements. Our approach will involve coaching and training some team members to be able to competently run key elements in-house, and will make sure your senior team understand how to interpret the results and make the best decisions to improve them.