Search Engine Optimisation Training
The ODM Search Engine Optimisation Training (SEO) is a practical, one-day training, where you will learn what you need to do to help your web pages get found in Google for searches other than just your company and product names. Search Engine Optimisation is a set of techniques that anyone can learn.
- Are you frustrated by the low numbers of people coming to your website from Google?
- Do you get too many of the wrong type of visitors?
- Are you targeting the best keyword search terms?
By building a well optimised web site, you can have potential customers finding you for a growing number of keywords. During this one-day training you will actively practice what you need to do to make that happen.
What is covered on the Search Engine Optimisation Training
Within the Search Engine Optimisation training we cover the fundamentals that are needed to be successful. These include: Search Engine Optimisation
- The indicators Google looks at to rank your pages
- How to choose the best keywords to lead the best prospective customers straight to your website
- How to get lots of pages from your website showing in Google
- How to set-up your pages so the search engines will love them
- How to push your pages up the rankings by building links back to them
On-Page Optimisation
- How to optimise your page content
- Examples of good and bad on-page optimisation
- Optimising on-page content and metadata
- Duplicate content control
Link Building
- Link structure
- Link popularity and Google PageRank principles
- Good sources to explore
- Good and bad link building techniques
Search Engine Technical
- Search engine bots and algorithms
- Webmaster tools and xml site maps
- How to include and exclude web-pages form the search engines
- How to safely migrate a website and not lose your ranking
Search Engine Optimisation Training Details
The training day runs from 9:00 – 5:00 with short breaks and a lunch break during the day. Everyone who attends will need a laptop to work on. (We can loan a PC for the day if you do not have one.) Before the training day we provide you with some videos to watch and some software to download and install on your PC’s We run the Search Engine Optimisation training in small groups of up to 6 to give us time to work with you on your own keywords and website.
Who Is This Training For?
The ODM Search Engine Optimisation training is designed for business owners, marketers and web site builders who want to know how to improve their ranking in organic search engine results. Ideally attendees should have an existing website and be able to edit web page content via a content management tool. Others may be working with SEO agencies and/or have an in-house team and want to gain further insight into managing SEO suppliers.
Once you complete the Search Engine Optimisation training you will know how
to:
- Optimise the web pages you control to rank well in the search engines
- Choose the bet keywords for your business
- Perform competitor analysis
- Control which pages the search engines include and exclude
- Implement best practice SEO web design, copywriting and site architecture
- Create a detailed brief for an SEO agency or web design agency
- Choose the best approaches for running your SEO campaigns
- Carry out effective link building and off-page optimisation
- Choose between outsourcing your SEO versus keeping it in-house
What previous attendees have said about the SEO Fundamentals training
Watch some video testimonials from people who have attended the Search Engine Optimisation Training previously.
"I wanted to let you know how much I enjoyed your SEO training course that I recently attended.
The course was delivered and paced in a way that made it accessible to both me, a complete beginner and those who had a great deal more knowledge of website management.
The course was hands on from a very early stage in the day which meant I was gaining skills and knowledge specific to my business in real time and could use the specialist knowledge available to get the most out of the software we were using on the day.
I received so many “golden nuggets” during the course and I can already see how implementing even a fraction of them will make a huge difference to the optimisation of my web pages.
The value I got out of the day in skills and knowledge hugely outweighed the cost of the course which is a delight to find in a training course.
I would recommend this course to any business that cares where they rank on search engine pages."
Janice Morrison
