Strategy & Consulting
Your company needs a customized, coordinated attack on your market. Simply cobbling together a website and buying some adwords ads are not going to make a profitable marketing campaign. At ODM we take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a strategy and a customized implementation plan to get your message to potential buyers; no matter where they “live”.
We explain what we’re going to do for your company, why we’re doing it, and exactly what our fees are. We give you a comprehensive schedule of deliverables and milestones so that we can all stay on schedule.
And, finally, we provide status reports on all the metrics you need to ensure that your return on investment is where it needs to be.
Our process is generally broken up into 4 key phases:
- Research and Discovery – We examine the marketplace and research customer behaviour, your competition, keywords and phrases, etc.
- Planning – We put together a comprehensive plan to achieve your business goals and objectives and agree a budget and phasing.
- Execution – We apply the right resources with the right experiences to implement the plan.
- Measurement and Reporting – We regularly report on progress, and examine the key metrics of our campaigns together to ensure that we’re meeting the goals.