Over the last few years, companies like Facebook, LinkedIn, Twitter and most recently Google have handed us a set of simple tools which, if set up correctly, can unleash an army of supporters to help our marketing efforts with minimal to zero effort from us.
Social Media voting buttons, like the ones shown above, are all over the web and yet most of the business people I speak to do not know what most of them are or why they should care.
The moment a customer clicks one of these buttons on your web page, your content can be in front of hundreds of new people. If the content or product your customer has promoted is good, a portion of their contacts can become new customers for you.
How to Install the Buttons Above
- If you manage your own website and know how to edit the code yourself, then you’ll simply need to go to the relevant configuration pages provided by Google, Twitter, Facebook, LinkedIn and StumbleUpon and fill out some simple details to get your lines of code to paste.
- If you run your website on WordPress, you can choose from a number of plug-ins like Slick Social Share Buttons, AddThis or Sexy Bookmarks to achieve the result very easily.
- If you are using another Content Management System, you’ll have to either talk to your supplier or if it’s a popular system, they may already have a solution like WordPress plugins.
- If your website is managed by someone else then you can give them the link to this page and ask them to sort it out for you.
Useful Tips when Implementing Social Buttons
Using a solution like addthis.com can make this relatively easy to add to your site and gives you flexibility in how it is configured afterwards.
Facebook says Like buttons get 3 to 5 times more clicks if:
• Versions that show thumbnails of friends are used.
• They allow people to add comments.
• If they appear at both the top and bottom of articles.
• If they appear near visual content like videos or graphics.