Google Ads Optimisation

The Google Ads Optimisation programme is designed for companies spending more than £5,000 per month on Google Ads.

The programme focusses on implementing changes that will help you continuously increase the returns you are getting from Google Ads even in the most competitive markets.

The programme follows a four-stage process which helps to maximise the effectiveness of what we work with you to implement.

Stage 1: Defining Your Requirements

The first stage starts by us auditing the way you are currently using your Google Ads and how you track and monitor the results you are getting.  During workshops with your senior team we will discuss issues we find in the way your Google Ads is set up and how you track results especially focusing on areas where you are getting limited returns.

Coming out of this stage we will walk through with you and your team, a set of changes that will improve initial results and conversions and also give you procedures that will continuously improve returns on your spend.

Stage 2: Design & Planning

Once we have identified what could work for your business we will design and plan out what will be implemented.

Stage 3: Implementation

We will work with you and your team to implement the Google Ads recommendations and manage the project elements through to completion.

Stage 4: Review, Coach, Optimise and Improve

After an initial number of project elements have been implemented we will then work alongside you to review the new results from your Google Ads and start to implement continuous improvements.

Our approach will involve coaching and training some team members to be able to competently run key elements in-house, and will make sure your senior team understand how to interpret the results and make the best decisions to improve them.