Google Ads Optimisation
Dramatically increase the returns you get from your Google Ads spend
- A programme designed to make changes that will dramatically and continuously increase the returns you get from your Google Ads spend.
- Implements full conversion tracking even if you conversions take place off-line.
- Move from counting click-through rates to counting ROAS (Return on Ad Spend) or profit.
- Great if you are considering moving your Google Ads management from an agency to in-house.
The programme focusses on implementing changes that will help you continuously increase the returns you are getting from Google Ads even in the most competitive markets.
The programme follows a four-stage process which helps to maximise the effectiveness of what we work with you to implement.
Stage 1: Defining Your Requirements
The first stage starts by us auditing the way you are currently using your Google Ads and how you track and monitor the results you are getting. During workshops with your senior team we will discuss issues we find in the way your Google Ads is set up and how you track results especially focusing on areas where you are getting limited returns.
Coming out of this stage we will walk through with you and your team, a set of changes that will improve initial results and conversions and also give you procedures that will continuously improve returns on your spend.
Stage 2: Design & Planning
Once we have identified what could work for your business we will design and plan out what will be implemented.
Stage 3: Implementation
We will work with you and your team to implement the Google Ads recommendations and manage the project elements through to completion.
Stage 4: Review, Coach, Optimise and Improve
After an initial number of project elements have been implemented we will then work alongside you to review the new results from your Google Ads and start to implement continuous improvements.
Our approach will involve coaching and training some team members to be able to competently run key elements in-house, and will make sure your senior team understand how to interpret the results and make the best decisions to improve them.