What we will cover on the Oxford University Advanced Google Analytics Training

This specially commissioned training will help you look at Google Analytics reports and relate them back to your department, faculty or college. It will cover what you could be tracking and how to make your web marketing work effectively & economically.

Core Skills and Concepts

• Developing a measurement model for your website
• Types of reports and graphs
• Using shortcuts, exporting data and emailing charts
• An introduction to developing dashboards

Tracking Conversions

• Clarifying which metrics to monitor
• Setting up Goals & Funnels

Understanding User Behaviour       

• Reporting on user interactions with events
• Viewing detailed user behaviour

Advanced Reporting Techniques      

• Using advanced segments to model different visitor types and their behaviours
• Building custom reports
• Using Google Analytics regular expressions (regex code) in filters, segments and searches
• Tracking visitor age, gender, interests, industry and more, using Advertising Features
• Setting up In-page analytics to enable data overlays
• Audience types

Further Resources to Support you after the Training

• Google Tag Assistant & WASP.Inspector
• Getting a Google Analytics certification
• Google Analytics / Tag Manager resources on the web
• Google Analytics reading and literature

• This is a one-day training
• The training day runs from 9:15 – 5:00 with short breaks and a lunch break during the day
• The Training will be run at OU IT Services, 13 Banbury Road, Oxford OX2 6NN
• All computing equipment will be provided by the training centre.
• Tea, coffee and biscuits will be provided.
• Please make your own provisions for lunch.
• You will receive a copy of a detailed, printed training manual to make notes and refer back to.
• NB: You will need to make sure you have Google Analytics set up on your site before attending.  Ideally with a month’s data collected.
  

Who is the Google Analytics Training for?

The OU Advanced Google Analytics Training is for you if you are:

• A comms professional who wants take your understanding of Google Analytics to a deeper level.
• Working at Oxford University in a comms role.
• NB: Prior knowledge of Google Analytics is required.
• NB: You will need to make sure you have Google Analytics set up on your site before attending.  Ideally with a month’s data collected.

About the Trainer.

The training is lead by Simon Wallace-Jones. Simon is a Google Certified consultant in Google Analytics, he has been running Digital Marketing training all over the world since 1997 and has been the resident trainer for SEO and Analytics at Oxford University since 2012, so you are in safe hands.

Simon always works on making the day as fun and effective as possible and will work you in particular on the specifics of your use of Google Analytics.