90% of companies stop following up before most people are ready to buy. Spending money on Lead Generation and then failing to follow-up those leads, is one of the ways that companies waste money and lose enormous opportunities for growth. A few years ago I was invited to attend a European product manager’s meeting at […]
How to use the canonical link
The canonical link is used to tell the major search engines which URL you would prefer them to use when you have more than one URL pointing to the same page. Here are some examples of the sorts of URL’s we are talking about. www.example.com/product.php?name=shoes&color=black&brand=clarks www.example.com/product.php?brand=clarks&color=black&name=shoes If you simply add a <link> tag to specify […]
EU Cookie law and Google Analytics
The Google Analytics team have broken a surprisingly long silence regarding the EU Cookie Law and Google Analytics (GA) and how GA will continue to function legally using cookies. The solution that the UK ICO propose to conform with the EU legal requirement, resulted in a 90% drop in data gathered when they implemented it […]
Finding My Twitter Voice
Even though it’s only 140 characters long, for all its simplicity, finding my voice on Twitter was an interesting challenge. IBM’s social computing guidelines are considered to be amongst the best in the world. In them IBM recommends a simple idea: “Speak in the first person. Use your own voice; bring your own personality to […]
10 Reasons Search Engines Might Not Index Your Webpage
Websites become listed on search engine results if, and only if, the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you’re simply not going to get listed. Do this simple check. Go to http://www.google.com and type in site:yourdomain.com. You should see a list […]
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