WordPress is one of the best known platforms for building a website. Big benefits are available if you decide to migrate to WordPress. The flexibility of the platform gives you unlimited functionality and once your website is set up, adding or creating content is straightforward. So what are the advantages of WordPress over more traditional sites, and why should you migrate to WordPress?
Keep your website looking fresh
Website design has changed massively over the last twenty years. Think back to those early sites – moving GIFs, scrolling text and migraine-inducing wallpaper – and compare them with the websites you visit today. They’re likely to be clean, fresh and minimalistic in style. Traditional websites tend to have a static “brochure” design that rarely changes and can soon look dated. If you migrate to WordPress you gain access to thousands of customisable themes, and changing your theme is quick and straightforward. You can even have a bespoke theme developed for you that is modern and works with your company branding.
Update your site regularly
One of the biggest issues of “traditional” websites is that they are often built in HTML code and changes need to be made by the web developer – which can be time consuming and costly. It also means information on your website can be out of date – which gives a worse impression than if you didn’t have a website at all! Migrate to WordPress and you can access the “back office” of your website from any computer, wherever you are. You can even update it from your smartphone or tablet, so there’s no excuse for being behind the times!
Migrate to WordPress and add functionality when you need it
When your website was first built you knew what you wanted it to do – but have your priorities changed as your business has developed? It’s not always easy or cost-effective to add functionality to an HTML website. However, websites that migrate to WordPress can use thousands of plugins to add extra features – from ecommerce and forums to content management systems, social media integration and live streaming. Whatever you want your website to do, WordPress can handle.
Improve your website’s SEO
Among the many things Google (and the other search engines) looks for when it ranks sites is content – quality, quantity and regularity. If you migrate your website to WordPress you’ll find that it’s easy to add content really quickly, whether that’s through creating static pages or blog posts, or adding video and other media. You can also use plugins to help you set keywords to improve the on-page SEO.
Simple to use
While the WordPress dashboard can seem overwhelming at first, it’s actually very easy to use. Changing and adding content is as simple as using a word processor, and anyone can do it with little or no training. And if you do get stuck, the WordPress Codex is the “bible” of information and support. There are also WordPress trainings available to help you get the most out of your website.
Need Help Migrating?
If you currently have a “traditional” website and would like to know more about how we could help you to migrate to WordPress, please give us a call today on 01865 575955 or go to our contact us page.