Learning to create good headlines takes skill, practice and also testing. The headline you use in the search engine results page (e.g. a Google search results page) can determine if your link is clicked or not. Create a compelling headline and your chances that your headline will be clicked is significantly increased. The same applies […]
Monitoring your Social Media Reputation
If you are using social media it is important to monitor what people are saying about you and or your brand. The thing to remember is that the conversation is going on without you whether you want to join in or not. As well as people wanting to find you, they’re actually talking about you […]
Google Adwords bidding and Quality Score System
This video below gives a clear insight into how Google thinks about the Adwords bidding system. Google’s Adwords system is a paid search marketing system and delivers the ads that you see on the right hand side of a search results page (amongst other places). This system can bring you traffic to a page, but […]
Social Media Policy Examples
As more and more companies try to grow their business and find their voice on social media sites like Facebook and Twitter, it is inevitable that guidelines are going to have to be formed. Small and medium sized companies will need to guide employees carefully on how to use social media sites on the company’s […]
Oxford Social Media Conference
I spent the day at the Oxford Internet Institute Social Media Conference. It was a fascinating conference with some extremely experienced speakers including Dave Sifry who started Technorati and Mark Rogers CEO of Market Sentinel. If you are not familiar with Technorati they provide a specialised blog search engine that Dave started in 2002, so […]
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