90% of companies stop following up before most people are ready to buy. Spending money on Lead Generation and then failing to follow-up those leads, is one of the ways that companies waste money and lose enormous opportunities for growth. A few years ago I was invited to attend a European product manager’s meeting at […]
How to use the canonical link
The canonical link is used to tell the major search engines which URL you would prefer them to use when you have more than one URL pointing to the same page. Here are some examples of the sorts of URL’s we are talking about. www.example.com/product.php?name=shoes&color=black&brand=clarks www.example.com/product.php?brand=clarks&color=black&name=shoes If you simply add a <link> tag to specify […]
EU Cookie law and Google Analytics
The Google Analytics team have broken a surprisingly long silence regarding the EU Cookie Law and Google Analytics (GA) and how GA will continue to function legally using cookies. The solution that the UK ICO propose to conform with the EU legal requirement, resulted in a 90% drop in data gathered when they implemented it […]
Finding My Twitter Voice
Even though it’s only 140 characters long, for all its simplicity, finding my voice on Twitter was an interesting challenge. IBM’s social computing guidelines are considered to be amongst the best in the world. In them IBM recommends a simple idea: “Speak in the first person. Use your own voice; bring your own personality to […]
To Twitter or not to Twitter
People who attend our SEO and Social Media Marketing seminar who are not yet using Twitter, frequently ask us whether they should start to use Twitter in their marketing. There is a little doubt that Twitter provides another way to engage with your audience and it allows you to initiate a relationship with people who […]
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