One of the things I love most about on-line marketing is that I can usually track most things that happen by studying my analytics. Analytics gives you data about your website visitors. Where they came from, how they got there and what happened when they arrived. I am a big fan of Google Analytics for […]
Video and audio internet marketing tools
Video is extremely popular with the search engines and can be a good way to build traffic and links. An alternative to showing your face on a video on the web is to record a slideshow whilst you do a voice over. This can be an excellent way to explain anything that you can show […]
Google Analytics Update
Google Analytics Update (beta) If, like us, you are big fans of Google Analytics, you may be interested to sign up for the new Google Analytics Update beta. Google regularly make this amazing product better by adding features which make it more an more useful. Google Analytics Updated Interface This Google Analytics Update provides a […]
Google plus 1 hits the UK
Today (5th April 2011) I started to see Google’s new +1 button for the first time. I have been liaising with friends in the US and Canada and they started seeing it yesterday, but the rollout of the new button has obviously crossed the pond. The +1 button will also appear next to Google adverts […]
Increasing your results from PPC advertising
Whilst Microsoft’s search engines have historically delivered good ROI (return on investment) with PPC (pay per click) advertising, they have delivered less traffic. This is another reason the partnership of Yahoo and Microsoft is good news for all of us. By combining the two we get more traffic and excellent ROI. This chart from 2009 […]
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