Today as the web plays such an important role in our marketing, many sales processes start online but they often they complete offline (for example on the phone). New technologies from Google make it easier than ever effectively to track the original source of a sale. You spend time and money on marketing and advertising […]
Building Google Analytics Dashboards gets Easier
Earlier this week Google released some videos on how to build Google Analytics dashboards using Google’s spreadsheets. We regularly get asked by clients using Google Analytics how they can make their weekly analysis process easier. With this approach you can literally build dashboards which you can access from your smart-phone with zero programming skills. Can I recommend you […]
Using Google Analytics to increase your website visitors
Many great management thinkers have talked about the need to measure what you want to improve. Well, if you want to increase the number of relevant visitors that are coming to a website, a good place to start, is to monitor where the current ones are coming from. Website visitors broadly come from five sources: […]
Do you want to know where visitors come from?
One of the things I love most about on-line marketing is that I can usually track most things that happen by studying my analytics. Analytics gives you data about your website visitors. Where they came from, how they got there and what happened when they arrived. I am a big fan of Google Analytics for […]
Google Analytics Update
Google Analytics Update (beta) If, like us, you are big fans of Google Analytics, you may be interested to sign up for the new Google Analytics Update beta. Google regularly make this amazing product better by adding features which make it more an more useful. Google Analytics Updated Interface This Google Analytics Update provides a […]