If you find yourself wondering where on your web pages your users click, then Google Analytics has a great tool to help you get some insight. The graphic above is a screen shot of the Site Overlay tool in Google Analytics which allows you to navigate your website and see the percentage of clicks each link has received on a given page. This can be found under the content menu.
This is really useful for understanding things like:
- The main ways that people exit a page.
- What people are actually clicking on (versus what you want them to click on)
- What is not working about the design of your page
These are very important things to get right if you want to maximise the effect your website is going to have.