The canonical link is used to tell the major search engines which URL you would prefer them to use when you have more than one URL pointing to the same page. Here are some examples of the sorts of URL’s we are talking about. www.example.com/product.php?name=shoes&color=black&brand=clarks www.example.com/product.php?brand=clarks&color=black&name=shoes If you simply add a <link> tag to specify […]
Why care about duplicate content?
If you are working hard to get your web pages to rank well in the search engines then I would encourage you to have an active policy for how you manage duplicate content. When a user searches Google, Yahoo or Bing the search engine tries to return a good spread of results for the term […]