Even though it’s only 140 characters long, for all its simplicity, finding my voice on Twitter was an interesting challenge. IBM’s social computing guidelines are considered to be amongst the best in the world. In them IBM recommends a simple idea: “Speak in the first person. Use your own voice; bring your own personality to […]
To Twitter or not to Twitter
People who attend our SEO and Social Media Marketing seminar who are not yet using Twitter, frequently ask us whether they should start to use Twitter in their marketing. There is a little doubt that Twitter provides another way to engage with your audience and it allows you to initiate a relationship with people who […]
How Much time should I spend on Social Media Marketing?
The chart above comes from the 2010 Social Media Marketing Industry Report which was published last week. The data was compiled in January 2010 from 1900 marketers (including ODM) and whilst it is US biased it does provide a valuable insite into some interesting Social Media Marketing trends. Of particular interest to our readers are the […]
Social Media supported selling
Yesterday, I was asked by an artist friend of mine about setting up a website to get commissions. I told her the story of how a dear old friend of mine put a couple of images of her paintings of our old village up on Plaxo. I saw them and commented how much I liked […]
Social Media Policy Examples
As more and more companies try to grow their business and find their voice on social media sites like Facebook and Twitter, it is inevitable that guidelines are going to have to be formed. Small and medium sized companies will need to guide employees carefully on how to use social media sites on the company’s […]