This video below gives a clear insight into how Google thinks about the Adwords bidding system. Google’s Adwords system is a paid search marketing system and delivers the ads that you see on the right hand side of a search results page (amongst other places). This system can bring you traffic to a page, but […]
Social Media Policy Examples
As more and more companies try to grow their business and find their voice on social media sites like Facebook and Twitter, it is inevitable that guidelines are going to have to be formed. Small and medium sized companies will need to guide employees carefully on how to use social media sites on the company’s […]
Double your website visitors!
Could you double or even quadruple your website visitors? If you get enquiries from your website and those enquiries convert to approximately 5% of your revenue and you turnover £1,000,000 and make 5% net profit before tax, that means that those enquiries from your website contribute approximately £2,500 profit to your business. By doubling, quadrupling […]
Tune Your Website with Webmaster Tools
The three major search engines (Google, Yahoo and Bing) have built tools to help you understand how they see your website. These tools are called the Webmaster tools. They allow you to tune your website and give you guidance on doing so. They are good for troubleshooting your site with the search engines and fixing […]
Tell-a-Friend Scripts: Viral Marketing
Using a ‘Tell-a-friend’ page can be a really effective way to build your list. They are usually best to implement on the page after a prospect signs up for a free offer. After the sign up page, route them to a landing page, commonly called a “Thank You” page, where you can offer them a […]
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