There are several ways that you can get your SEO and PPC to help each other and optimise for better results. Here are 3 of them. 1. Use pay per click (PPC) adverts to more quickly test which keywords are best for your business. Doing this by just using search engine optimisation techniques can be […]
Broad Match vs. Phrase Match
Understanding the difference between Broad Match vs. Phrase Match, can help you to get your web pages to rank well in Google. When you search Google, if you type in a phrase like Search Engine Optimisation Training, they want to return the best possible results to you. The more they return amazing results, the more […]
Get a Better Google Rank!
Towards the end of August 2009 SEOMoz published the latest in their bi-annual review of what the top search engine marketers believe to be the most important factors that affect ranking well in the search engines. The top 5 factors for better a Google rank were in descending order of voting: 1. Anchor Text from […]
Build Your Reputation with Anchor Text
To help a page get ranked in the search engines for specific keywords, ensure the links to that page use the keywords in the anchor text. This is one of the most misunderstood yet simple SEO tricks to rank better for a specific keywords. In the Search Ranking Factors report published in June 2011 by […]
Not all keywords are born equal
To understand the commercial intent hidden in the keywords that people use when they search in Google it is good to think about the process of buying something you’ve never bought before. Usually if someone is using Google to help them in the buying process they go through three phases. Initially they tend to start […]