If you are trying to drive traffic to your site via Search Engine Optimization, or SEO, a common mistake website owners make is to publish what’s called “duplicate content.” Google defines it thus: “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably […]
Where are my users clicking?
A brief overview of how to use Google Analytics to understand where your visitors click.
Could you Sell Information at 100% Profit?
Are there information products locked up in your business? If you think about your business from another angle could you be packaging up a process, a training you currently do manually at the moment or some detailed knowledge that you or your team have into an electronically delivered product? Here are some of the reasons […]
10 tests to find which headline works best
Learning to create good headlines takes skill, practice and also testing. The headline you use in the search engine results page (e.g. a Google search results page) can determine if your link is clicked or not. Create a compelling headline and your chances that your headline will be clicked is significantly increased. The same applies […]
Monitoring your Social Media Reputation
If you are using social media it is important to monitor what people are saying about you and or your brand. The thing to remember is that the conversation is going on without you whether you want to join in or not. As well as people wanting to find you, they’re actually talking about you […]
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