People who attend our SEO and Social Media Marketing seminar who are not yet using Twitter, frequently ask us whether they should start to use Twitter in their marketing. There is a little doubt that Twitter provides another way to engage with your audience and it allows you to initiate a relationship with people who […]
Collaborate with your competitors
Collaborating with your competitors can be a good idea. If you have built up a list of people who receive your email newsletter (or even your daily tips;) most of them will never buy what you’re selling. For loads of reason’s they may love getting your material, but most of them will never buy from […]
Oxford Social Media Conference
I spent the day at the Oxford Internet Institute Social Media Conference. It was a fascinating conference with some extremely experienced speakers including Dave Sifry who started Technorati and Mark Rogers CEO of Market Sentinel. If you are not familiar with Technorati they provide a specialised blog search engine that Dave started in 2002, so […]
To blog or not to blog? Using a Blog in your business.
Blogs are one of the cornerstones of social marketing. They were invented to allow people who had stuff to say to say it without the need to develop a complicated system through which to say it. However, if you post regularly to your blog, they also perform two other very valuable services. 1. If your […]
3 Ways SEO and PPC help each other
There are several ways that you can get your SEO and PPC to help each other and optimise for better results. Here are 3 of them. 1. Use pay per click (PPC) adverts to more quickly test which keywords are best for your business. Doing this by just using search engine optimisation techniques can be […]