Could you double or even quadruple your website visitors? If you get enquiries from your website and those enquiries convert to approximately 5% of your revenue and you turnover £1,000,000 and make 5% net profit before tax, that means that those enquiries from your website contribute approximately £2,500 profit to your business. By doubling, quadrupling […]
To blog or not to blog? Using a Blog in your business.
Blogs are one of the cornerstones of social marketing. They were invented to allow people who had stuff to say to say it without the need to develop a complicated system through which to say it. However, if you post regularly to your blog, they also perform two other very valuable services. 1. If your […]
Tune Your Website with Webmaster Tools
The three major search engines (Google, Yahoo and Bing) have built tools to help you understand how they see your website. These tools are called the Webmaster tools. They allow you to tune your website and give you guidance on doing so. They are good for troubleshooting your site with the search engines and fixing […]
Internet Marketing is a Direct Response Medium
There are three elements to a direct response piece and if any of the three are missing then the direct response piece is likely to fail. These three elements are: An offer Information to support the offer A mechanism by which the customer can make a response Direct response marketing sells directly to the person […]
Tell-a-Friend Scripts: Viral Marketing
Using a ‘Tell-a-friend’ page can be a really effective way to build your list. They are usually best to implement on the page after a prospect signs up for a free offer. After the sign up page, route them to a landing page, commonly called a “Thank You” page, where you can offer them a […]
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