There are several ways that you can get your SEO and PPC to help each other and optimise for better results. Here are 3 of them. 1. Use pay per click (PPC) adverts to more quickly test which keywords are best for your business. Doing this by just using search engine optimisation techniques can be […]
Get a Better Google Rank!
Towards the end of August 2009 SEOMoz published the latest in their bi-annual review of what the top search engine marketers believe to be the most important factors that affect ranking well in the search engines. The top 5 factors for better a Google rank were in descending order of voting: 1. Anchor Text from […]
Build Your Reputation with Anchor Text
To help a page get ranked in the search engines for specific keywords, ensure the links to that page use the keywords in the anchor text. This is one of the most misunderstood yet simple SEO tricks to rank better for a specific keywords. In the Search Ranking Factors report published in June 2011 by […]
Not all keywords are born equal
To understand the commercial intent hidden in the keywords that people use when they search in Google it is good to think about the process of buying something you’ve never bought before. Usually if someone is using Google to help them in the buying process they go through three phases. Initially they tend to start […]
Using Title and META Tags to boost your SEO
A lot of people I speak to want to understand more about how to use the Title tag <title>, META DESCRIPTION and META KEYWORDS tags to get the best SEO results for their page and get better Google rankings. Crafting the words you use in these 3 tags will influence what keywords the page is […]